Search results for "bilingual websites"

Bilingual corporate websites - from translation to transcreation?

2013

Published version of an article in the journal: Journal of Specialised Translation. Also available from the publisher at: http://www.jostrans.org/issue20/art_rike.pdf Open Access As an increasing number of companies see the world as their marketplace, bilingual and/or multilingual websites are becoming increasingly common, and the demand for translations in this domain is growing. Corporate websites are multimodal, and verbal messages, images, layout and sometimes animations and sound interact to create the rhetoric on the site. With web texts being instantly available to readers anywhere, the translator’s role as a cultural mediator attains a special significance as the texts may be access…